Sample Press Release: Busvertiso.com
By admin • October 30th, 2007This sample press release from Busvertiso.com on the launch of a new advertising model was featured on AdFreak (blog of AdWeek).
FOR IMMEDIATE RELEASE
Young Entrepreneur Launches New Interactive Outdoor Advertising Model to Save an Iraqi Family
Nineteen-year-old Web entrepreneur, Mody Jabar, is launching the Busvertiso (www.Busvertiso.com) “million dollar bus tour” across the United States, offering advertisers a unique combination of online advertising and interactive outdoor advertising at a rate affordable even to small businesses. The effort is to raise money to save Jabar’s family from a hostile living situation in Iraq.
Philadelphia, PA – July 25, 2007 – Mody Jabar, a teenaged Web entrepreneur forced to leave his home in Iraq for Spain after being tortured by Iraqi militia, is determined to save his family by raising enough money to bring them and himself to the United States. He plans to accomplish this with a unique advertising concept, forming a hybrid between online and offline advertising. Jabar will be launching a “million dollar bus tour” called Busvertiso (www.Busvertiso.com) across 100 US cities with a custom built bus featuring twenty high definition screens, offering interactive computer and video game features. The bus will spend several days in each city along the tour to increase exposure for advertisers.
“Like most Iraqis, my family and I have been damaged greatly by the current situation in Iraq,” says Jabar. “We’ve been the target of several attacks during the last several years, causing one of my brothers to be almost killed (he escaped an assassination attempt that left him shot in the legs and his car completely destroyed.) My two brothers had to flee the city afterwards. I myself was tortured by militias after spending 10 months in the US as an exchange student for being ”an American agent.” This forced me to flee the country at 17, three months after coming back from my exchange trip (which was the first time I left Iraq, and which is how I met the Spanish family that helped me flee after what the militias did to me.)”
The bus tour is designed to raise the money to not only support the creation of a customized bus from a top US specialty vehicle manufacturer and the tour itself, but also enough funds to bring Jabar’s family to the United States, a small home for the family in a safe neighborhood, and medical care for his ailing sister. By making the advertising spots available to 39 advertisers for each stop of the tour, at only $450 per city, Jabar will earn enough to meet his goals while offering an affordable local, online, and unique outdoor interactive advertising campaign to even small business owners who otherwise couldn’t afford the same level of exposure.
“Last year my now-18 year old sister started suffering from a chronic kidney disease that doctors there can’t treat properly (due to poor supplies and the fact that most good doctors have already fled the country to save their lives.) She is the main reason why I started this project,” says Jabar.
In addition to advertisements placed directly on the custom tour bus, advertisers will also receive ad space on Busvertiso’s “virtual bus” at Busvertiso.com, a site scheduled for heavy promotion and paid advertising to drive traffic to the ads and attention to Jabar’s mission. For small business owners advertising without a current business website, a simple professional Web page for the advertiser will also be included, with their own unique .com domain.
About Busvertiso:
Busvertiso is a unique advertising opportunity combining online advertising options with interactive outdoor advertising on a custom bus that will tour the US for a full year. The bus will be specially manufactured by a top US specialty vehicle maker, featuring 20 high definition screens on the bus exterior, and using computers and video game consoles on the bus to attract an interactive audience. The bus will tour 100 US cities in a year, providing advertisers with a unique marketing opportunity at an affordable price of just $450 for each city.
For more information about Busvertiso, or to purchase online and interactive bus advertising or otherwise support Jabar’s campaign, please visit www.Busvertiso.com, or contact Mody Jabar at [phone number].
Contact:
Mody Jabar
Busvertiso.com
Phone: [phone number]
Email: [email]
Web: www.Busvertiso.com
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